1. The cosmetics we know have three steps in their regimen. Cleansing, toning, moisturizing. Maybe an eye cream and some kind of special serum. Korean cosmetics have more steps and treat the skin very individually. Each individual must know their skin and its requirements well. It is a special daily ritual during which you relax and turn off your brain for a moment. It requires complete dedication and respect.

2. Korean cosmetics have been around for 5,000 years. Records from the daily book, Dongui Bogam, tell of miraculous ingredients used in medicine and home cosmetics.

3. Koreans truly believe that skin health comes first. Healthy skin represents a healthy mind in a healthy spirit.

4. Their ingredients are innovative and very exotic. Some are controversial for vegans, because they are of animal origin.

5. The ingredients are strictly local and seasonal.